Through OpenGaming, customers of Colbet—a company in which Betsson invested 70% last year—will be able to access Scientific Games' game library, which includes titles from both the provider and third-party developers like Big Time Gaming and ReelPlay.

According to Ciara Nic Liam, director of gaming at Betsson Group, "We are able to do exactly that" by starting with one of the leading content aggregation systems in the industry. This will allow them to provide a premium experience to players in Colombia.

"Continuing to present our customers with an ever-growing content catalogue with widespread appeal is made possible with the addition of Scientific Games' in-house content and titles produced by leading studios in the initial roll-out phase."

After acquiring Inkbet earlier this month, Bettson's foothold in Latin America will be further strengthened by this agreement.

"Betsson Group has big plans across both Colombia and the LatAm region and we are sure that our offering will appeal to its players across a wide demographic," responded Dylan Slaney, Scientific Games' senior vice president of gaming digital.

With this collaboration, OpenGaming has taken its initial steps into a dynamic market. One of the world's most important growing areas for the igaming industry, LatAm, is our target for long-term success.